Fashionistas would hardly place the tourist town of less than 10,000 in the same league as other global style capitals, but for one day every year, Cody becomes the epicenter of Western fashion.
The Cody High Style Fashion Show has grown so big in the past 15 years that organizers will stage two shows tonight, along with a free party open to everyone to kick off Rendezvous Royale, Cody's annual week of art and design events.
Dozens of models will show off clothes, jewelry and accessories made by 18 designers coming from as far away as North Carolina and Texas, and as close by as Sheridan Avenue.
The show offers a chance for less-known designers to make a splash at a long-running event attended by locals and high-rollers in town for the Buffalo Bill Art Show and the Buffalo Bill Historical Center's Patrons Ball.
But it's also a prime showcase for more established designers to have their work seen in an important market for Western tastemakers.
A mainstay of the show for years has been Manuel, the single-named designer who, throughout his half-century career, has dressed single-named stars ranging from Elvis to Cher.
This year, Manuel Cuevas Jr., or Manny, the single name by which he is known in the fashion world, is presenting a new ready-to-wear line developed with and inspired by his father.
Wear It Out Manuel features Western fashions and fabrics that evoke the looks created by Manuel for Johnny Cash, Dolly Parton, Bob Dylan and even The Beatles, whose Sgt. Pepper outfits were Manuel creations.